Promote Your Program

Use the following suggestions to kick-start your plan to promote your PTA programs and events. Also, read the Communications Quick Reference Guide for more ideas and template tools.

To Students and Families:

Use a variety of channels to reach students and families. Consider creating promotional messages and materials in multiple languages to reach all families in your school community. Consider the following:

  • Nothing beats a personal invitation! Ask volunteers to make individual phone calls to parents of all students or targeted groups.
  • Use the school’s automated parent call system, if available. If your school does not have a system in place, consider establishing a “phone tree” among PTA members.
  • Host a school-wide assembly to introduce the program. Feature photos from last year’s program, if possible.
  • Include messages in students’ morning announcements.
  • Hang posters and fliers in visible locations, and send copies home to parents.
  • Post deadlines and reminders on outdoor signs near student drop-off and pickup locations.
  • Post announcements and updates on the school and/or PTA website and via social media (Facebook, Twitter, etc.).
  • Write an article about the program for a PTA or school newsletter. Showcase the impact of prior years’ events and/or the benefits of family engagement. Ask a student to write a similar article for the school newspaper.
  • Engage “student ambassadors” to talk positively about the program among peers.

Among Teachers and Administrators:

The more involved faculty and staff are in program planning, the more likely they will be to serve as “champions” of the program among other school leaders. Consider the following ideas to engage school staff:

  • Request time at a staff meeting to present the program to teachers. Highlight the benefits of family engagement and invite their ideas about how they might encourage their classes to participate.
  • Provide suggestions for how the program or event might be linked to curriculum. Ask a teacher volunteer to create a sample lesson plan and share it with peers.

In the Community:

When reaching out to potential community partners, focus on the impact of your program on students, schools and families. Here are some ways your community can get involved:

  • Local businesses might be willing to support fundraisers (for example, a local restaurant might host a “dine out” night, with a portion of receipts benefitting the program). Proceeds can help pay for refreshments or supplies.
  • Other businesses might provide in-kind contributions of needed supplies or services (e.g., transportation, copying, child care, etc.). Use the Sample Resource Request Letter.
  • Work with school officials to customize media releases to invite local coverage. Do not forget smaller, local media outlets such as neighborhood association blogs and newsletters.
  • Community bulletin boards can be good places to post program fliers—this can help you reach parents who are not often at the school building.